Logan J. Fry
Curiosity driven and solutions focused, I provide discovery, design, and validation for product teams to make awesome user-centered products.
Understand the users and the context of use.
Analyze findings from discovery research and determine requirements for minimum viable product. Set hypothesis and determine success metrics.
Design and test from lo-fi mockups to clickable prototypes and comps.
Test fully implemented design, observe success metrics, adjust as necessary
Contextual Inquiry / Analysis, Competitive Analysis, Heuristic Evaluation, Customer Interviews, Personas, Flow diagrams, Content Strategy, User Testing
Information Architecture, Prototyping, Wireframing, User Interface Design, Responsive Design, Sketch / Invision / Principle, Adobe CC
Working knowledge of HTML5 / CSS3, PHP/MySQL (basics), Agile
UX Designer & Researcher
Adept at navigating corporate bureaucracy, mitigating unknowns, and making convincing design arguments, I pull insights from what I’ve learned through testing and research to build the ideal experience. Sometimes my idea may be the best, sometimes your idea may be the best, but more often than not, OUR idea is the best.
While the user always come first, I focus on the sweet spot between business objectives, user tasks/goals, and easy-to-implement design. When I can find simple elegant solutions that satisfy all three of these areas, I know we’ve got a product that will thrive.
In my free time I like building stuff, traveling, photography, reading, National Parks, movies, British humor, motorcycles, friends, family, and a cold margarita on a hot day.