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Logan J. Fry

Curiosity driven and solutions focused, I provide discovery, design, and validation for product teams to make awesome user-centered products.

WORK

design

research

process

U

discover

Understand the users and the context of use.

e

define

Analyze findings from discovery research and determine requirements for minimum viable product. Set hypothesis and determine success metrics.

iterate

Design and test from lo-fi mockups to clickable prototypes and comps.

Z

validate

Test fully implemented design, observe success metrics, adjust as necessary

Skills

Research

Contextual Inquiry / Analysis, Competitive Analysis, Heuristic Evaluation, Customer Interviews, Personas, Flow diagrams, Content Strategy, User Testing

l

Design

Information Architecture, Prototyping, Wireframing, User Interface Design, Responsive Design, Sketch / Invision / Principle, Adobe CC

Build

Working knowledge of HTML5 / CSS3, PHP/MySQL (basics), Agile

About me

About me

UX Designer & Researcher

Adept at navigating corporate bureaucracy, mitigating unknowns,  and making convincing design arguments, I pull insights from what I’ve learned through testing and research to build the ideal experience. Sometimes my idea may be the best, sometimes your idea may be the best, but more often than not, OUR idea is the best.

While the user always come first, I focus on the sweet spot between business objectives, user tasks/goals, and easy-to-implement design. When I can find simple elegant solutions that satisfy all three of these areas, I know we’ve got a product that will thrive.

In my free time I like building stuff, traveling, photography, reading, National Parks, movies, British humor, motorcycles, friends, family, and a cold margarita on a hot day.