The nebulous nature of UX work and it’s related disciplines are interestingly expressed in this beautiful triple venn diagram from Studio AUM. The user experience needs to be considered in the most comprehensive form of the term. From start to finish, what is the user journey? All of the related elements, such as features, interface, and the backend process, serve to aid the user in this journey.
So…what do we plug into the intersection of “business analysis” and “visual design”? Data visualization?